Danone unveiling new campaigns for Silk in soy, almond and oat

摘要

Danone SA has multiple plans for its Silk brand in North America."On plant-based beverages, our focus will be on further expanding almond and the soy segments where we are strong leaders while accelerating on the old opportunities," said Juergen Esser, chief financial, technology and data officer for Danone, in an April 20 investor call. The strategy comes as competition increases in the plant-based milk alternatives category. Sales of such items in the United States increased 20% in 2020 to reach $2.5 billion, according to data from the Plant Based Foods Association and The Good Food Institute.