Quest Nutrition, a wholly owned business of The Simply Good Foods Co., Denver, built its product portfolio on the promise of using complete dairy-based proteins for a full amino acid profile. Quest started incorporating dairy proteins into bars in 2010 and within 10 years expanded into cookies, chips, frozen pizza, shakes and, most recently, chocolate confections. Quest Nutrition exists because of the versatility and nutrient density of dairy ingredients. The same is true of GoodSport Nutrition, a Chicago-based startup that is introducing a namesake sports drink that is 97% dairy and aims to compete nationally against leading isotonic brands. GoodSport is a clear, naturally colored, shelf-stable beverage that comes in 16.9-oz bottles in four flavors: citrus, fruit punch, lemon lime and wild berry. Michelle McBride, founder and chief operating officer, conceived the concept after being frustrated with the sports drink category options.
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