Mondelez International resetting its innovation agenda

摘要

Executives at Mondelez International, Inc. accelerated several strategic initiatives last year to position the company to emerge stronger from the pandemic, said Dirk Van de Put, chairman and chief executive officer. Efforts included reducing expenses, simplifying operations and investing in brands and capabilities. "Our actions leading up to the crisis and throughout 2020 position us to sustain 3% plus revenue growth in 2021 and beyond," Mr. Van de Put said during a Feb. 16 presentation at the Consumer Analyst Group of New York virtual conference. The company's strategies have led to improvement in market share. In 2020, Mondelez achieved record share gains as a company, notably in key markets including chocolate in the United Kingdom and biscuits in the United States and China.