McCormick & Co. makes plans for big second half

摘要

McCormick & Co. will make a "significant" increase in brand marketing for the fall and holiday season, said Lawrence E. Kurzius, president and chief executive officer. "Our marketing spend is deliberately skewed to the second half of the year," he said in a June 27 earnings call to discuss second-quarter results. "Our new product launches in the first half, we get the benefit of that in the second half. We have more new products that we're launching in the second half of the year as well." New products set to debut in the second half of the fiscal year include street taco-style seasonings following a successful launch in the United Kingdom, complete meal seasonings, a package of complementary seasonings for protein, vegetables and starch, and Thai Kitchen coconut milk in a resealable tetra package.