You need more than a product, great photos and some text to sell products online. Brand owners need to make sure they are on a platform that is right for their products. And when you have the place, will you know how to keep control of your brand? How to expand into new marketplaces? One way that consumers are choosing online products is by personalization. A Forbes article shares that personalization on ecomm sites is achieved by showing content, product recommendations and specific offers based on consumers' browsing behavior, previous actions, prior purchase history, customer demographics and other enriched personal data. Ecommerce doesn't have a retail salesperson as in traditional stores. Human touch-points provide many opportunities to beat out the competition. And brand owners and retailers can mimic what a consumer's in-store experience would be through a personalized customer journey online.
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