In a study conducted by Packaging In-Sight (packaginginsight. Com) on behalf of Pre-gis LLC (pregis.com), product protection was ranked as the most important packaging characteristic by 80% of respondents, compared to sustainability and ease of product removal. For this particular study, participants were fitted with a camera/head gear apparatus that measured 40-plus facial movements as the participants interacted with a corrugated box containing varied products. Each box used one of the following packaging materials to protect the contents: loose-fill "peanuts," paper, square-pattern bubble cushioning and air pillows.
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