BRAND PACKAGING: COVID-19 CASE STUDY

摘要

Innovation is the antidote to overcoming seemingly impossible challenges. Smart leaders will study how some companies have adapted during the current COVID-19 crisis to learn how to implement useful marketing tools in order to quickly pivot their business to overcome any future disruptions. To illustrate this point, below is a case study of a current client whose packaging and condiment business for the restaurant industry was disrupted due to the pandemic. When normal business basically came to a standstill, the company had to get creative and conceptualize a new product beneficial during the crisis. The company quickly pivoted to manufacturing this product and got it to market quickly. This not only avoided a financial crisis, kept the factory open, lines running and people employed, but helped an underserved community by providing it to FEMA and consumers.