The first three subjects, finance, ethics and organizational behavior, were briefly examined to provide business management correlation to construction-industry project management. Within the industry, there is a general perception that traditional business principles will not work for reasons that range from the composition of the people to the nature of the work itself. "We are a different type of industry" is often extolled by industry executives. This separatist notion dooms many organizations to failure and adds drag to the potential of the construction industry. Business-school concepts have the ability to be applied to all industries. Savvy construction leaders find creative ways to apply these principles to create great organizations.
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