Developing Winning Proposals

摘要

Consider two different openings to a business proposal: Number h "Reading this proposal is going to help you win more work. You will find all the tools and techniques you need to increase your backlog, and I will prove how my previous articles achieved this for other clients. Number 2: "I am pleased to provide you with this proposal. I have been writing proposals for more than 20 years and they have always been delivered on time, within budget and with very few errors. Please call me if you have any questions." Does the second choice sound familiar? For a large percentage of readers, the answer would be a resounding yes. Choice No. 2 is easily the most common opening to contractor proposals.