German tour operator TUI has started abandoning its airline brands - such as Arke, Jetairfly and Thomson Airways - as part of a group-wide reorganisation. Dutch-based Arke has become the first group carrier to receive the TUI brand, with one of the airline's Boeing 787s painted with the updated livery for a for- mal rebranding this month. By 2017, the TUI brand is to be rolled out across the entire group, says the tour operator. TUI's French units, excluding Corsair, are to be rebranded by year-end. TUI tried to divest Paris Orly-based Corsair to Groupe Dubreuil earlier this year but an agreement could not be reached.
展开▼