FLEXIBLES FACE UP TO RIGORS OF SHIPPING

摘要

As we move further into the digital age, e-commerce continues to grow with the rise of online shopping outlets such as Amazon and Google Shopping. According to U.S. Commerce Department research, American consumers spent about $517 billion online in 2018. Furthermore, Statista estimates there will be 1.92 billion digital buyers globally in 2019 and forecasts that number to continue to grow with a predicted 2.14 billion digital buyers by 2021. With the growth of online shopping comes new opportunities for the consumer packaged goods industry. The food industry, in particular, is likely to see substantial growth as consumers are starting to purchase more packaged food products online-a departure from the past when online purchasing was generally limited to non-consumable items. This creates added pressure for these brands to implement more effective and efficient packaging for the rigorous e-commerce supply chain.