5 fleet investment decisions to boost your brand

摘要

What is your fleet worth? Sure, you can calculate the value of vour vehicles as tangible assets, but this question isn't really about a dollar figure on a financial report. The actual worth of your fleet is tied to driving a positive connection with your customers and supporting business success. W'hat is the value of your employees arriving on time and ready to deliver vour products or services? And since your name appears on all of your vehicles, what's the value of your drivers' appearance and behavior? What's the cost of the impression they leave on customers?