A riverboat gamble for easyCruise

摘要

When Stelios Haji-Iannou, chairman of easyGroup, discussed his easyCruise venture at the Seatrade Cruise convention in Miami last year, he granted that the product to be launched in summer 2005 might need changing after the company had gained operational experience. Today, changes are indeed on their way. First, the company will introduce its second vessel, a river cruise ship. Next, its onboard product and brand image are going to be revamped.