The awning industry had been anticipating a boom in retractables for a long time. Scouring back issues of this magazine over the past 20 years turns up numerous articles that predict a surge in sales to both residential and commercial customers, along with technological innovations in materials, motors and mechanisms that should add to their purchase appeal. But did it ever happen? The short answer is … not exactly. The longer answer is that there’s still a lot of potential for savvy manufacturers and dealers-and that maybe the key is appealing to the heart as well as the head.
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