How much do you charge for your stage event DVDs? It seems like a simple enough question, but sometimes the simplest questions have the toughest answers. In this month's column I'm going to show you how to answer this question when you are doing sales presentations to new clients.rnMost business owners say there is no simple answer because you aren't selling a commodity and your DVDs are different from the next company's. But this overlooks the other important factor in this equation: the client. Every client is different in the length of their stage event, the number of participants, and-more importantly-the number of DVDs you will sell at a given price.
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