How does advertising through sport work? Evidence from college students in Singapore

Do Young Pyuna Hyungil H. Kwonb* Tae Jun Chonc  Jin Wook Hand

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How does advertising through sport work? Evidence from college students in Singapore

机译：通过体育广告如何运作？来自新加坡大学生的证据

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来源
《European Sport Management Quarterly》 |2012年第1期|p.43-63|共21页
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Do Young Pyuna Hyungil H. Kwonb* Tae Jun Chonc Jin Wook Hand;
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6. Perception of foreign cigarettes and their advertising in China: a study of college students from 12 universities [O] . S. Zhu, D. Li, B. Feng, 1998

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How does advertising through sport work? Evidence from college students in Singapore

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