机译:在跨国公司内管理产品创新扩散:利用全球规模和地方响应性
Univ Cape Town Grad Sch Business Cape Town South Africa;
Univ Cape Town Grad Sch Business Cape Town South Africa|Univ Sussex Business Sch Brighton BN1 9SL E Sussex England;
product innovation diffusion; multinational corporations; managerial control mechanisms; innovation transformation functions;