Transforming decision-making processes: a research agenda for understanding the impact of business analytics on organisations

摘要

Much attention is currently being paid in both the academic and practitioner literatures to the value that organisations could create through the use of big data and business analytics (Gillon et al, 2012; Mithas et al, 2013). For instance, Chen et al (2012, p. 1166-1168) suggest that business analytics and related technologies can help organisations to 'better understand its business and markets' and 'leverage opportunities presented by abundant data and domain-specific analytics'. Similarly, LaValle et al (2011, p. 22) report that top-performing organisations 'make decisions based on rigorous analysis at more than double the rate of lower performing organisations' and that in such organisations analytic insight is being used to 'guide both future strategies and day-to-day Operations'.