The Explosion Of Green Marketing Claims: Ftc Jumps Into The Fray

摘要

Green marketing is here to stay, and green claims will continue to proliferate. The FTC is committed to ensuring that green claims are not false or deceptive, and that such claims help to fulfill their laudable environmental goals.rnGiven the significant amount of marketing clout that green claims command, it is clear that the FTC (and related federal, state, and private entities) will have its hands full for the foreseeable future.