DEVOTED TO WATER

摘要

Hair and skincare company Aveda takes their environmental commitments seriously—so much so that they celebrate all of April as "Earth Month" as opposed to the single Earth Day (April 22). The company's main concern is the shortage of clean water in communities across the world—one in seven people worldwide lack access to clean water, and 2.5 billion lack proper sanitation facilities. The repercussions are immense: women spending days fetching water and unable to attend school; serious illness and death, particularly among vulnerable children. Now in its 12th year, Aveda's Earth Month campaign has pledged to raise $4 million to fund clean water projects around the world.