Retailers and manufacturers approve sustainability definitions for packaging

摘要

Some of the largest packaging, consumer goods companies and retailers have agreed common definitions for sustainable packaging - in the same week that PricewaterhouseCoopers attacked the industry for not doing enough (see next story). The assembly of the Consumer Goods Forum's Global Packaging Project (GPP) met in Toronto, Canada last month to set a common industry language for packaging and sustainability and to outline final terms for the launch of pilot projects.rn"Sustainability is a shared responsibility," said Roger Zellner, GPP Co-Chair and Director, Sustainability, Research, Development & Quality of Kraft Foods. "By creating a common language and identifying shared global industry metrics this initiative will enable manufacturers and retailers to work together to develop packaging solutions to help achieve agreed sustainability goals."