Brands Association calls for SCP Round Table not Retail Forum should cover green marketing

摘要

The European Brands Association (AIM) has suggested that the Retail Forum should let the alternative Food SCP (Sustainable Consumption and Production) Round Table handle the issue of marketing and communication to avoid duplication and allow more in depth work.rnAIM, an observer on both bodies, sent out a statement last month after the Retail Forum's 22 October meeting, which considered the first draft of an issue paper on marketing and communication as well as a follow-up working group meeting in December (see EE&PL, December 2, 2009, p19).