Belgium: Fost Plus keeps up pressure on consumers to sort waste outside their home

摘要

Belgian green dot scheme Fost Plus has launched a further campaign to get the Belgian public to sort their waste everywhere they go - not just at home. The new communication drive consists of a TV commercial, several radio announcements and posters. The main characters are shown sorting their PMC (plastic bottles and flasks, metal packaging and drinks cartons) waste in selective collection bins provided in the office, in sports clubs and at music festivals.