Controversy swirls around packaging for Bis Xtra + Chocolate Easter eggs sold in Brazil, which contain sticky labels with derogatory terms that concerned parents associate with bullying. A social media stir erupted when Brazilian parents took offence at the packaging, which encourages young consumers to "Personalise the label and give your friend a jolt." The labels contain words and phrases such as "nerd," "spooked," and "died from starvation."
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