Dead or Alive?

摘要

In August 1997, a few months before the Kyoto Conference on Climate Change, the Global Climate Coalition (GCC) helped launch a massive advertising campaign designed to prevent the United States from endorsing any meaningful agreement to reduce global carbon emissions. This group, including in its ranks some of the world's most powerful corporations and trade associations involved with fossil fuels, concentrated its efforts on a series of television ads that attempted to confuse and frighten Americans.