Research on advertising and recycling integration decision based on closed-loop supply chain

摘要

With the impact of the advertising for both market demand and recycling, on the condition of manufacturer recycling, studied optimal advertising, products wholesale, retail price, members of the supply chain profits and the overall profit of the closed-loop supply chain of three modes which are manufacturer, retailer recycling and advertising respectively and centralized recycling advertising decision-making. At last we made comparative analysis, sensitivity analysis and simulation for the three models.