Magyar Telekom OutlinesrnDiversification Strategy

摘要

Magyar Telekom has outlined a target of 2% compound annualrngrowth rate in revenues over 2012-2017 by following an integrationrnstrategy of its different services and business units. This willrnbe achieved through the bundling of its various telecoms servicesrninto multi-play packages, as well as the expansion of its systemsrnintegration/information technology (SI/IT) divisions into the broaderrnmarket. BMI is optimistic about the company’s proposed strategy,rnas the company’s dominant presence in the Hungarian telecomsrnmarket, should allow it to leverage this brand power into morernexpansive service offerings.