Who Wins on eBay: An Analysis of Bidders and Their Bid Behaviours

摘要

Online auctioning is one of the more successful business innovations on the Web. The auction format at eBay, the leading online auctioneer, has some unique characteristics including a fixed closing time for the bids and the use of a proxy bidding system that that is capable of acting as a bidder's agent. These features, coupled with third party products such as sniping software, have introduced novel bidder behaviours that may not occur in more traditional auction formats. In an attempt to study these behaviours, we collected and analysed data from over 11,000 eBay auctions. This paper presents the results of the analyses including descriptive information about the auctions and the classification of bids and bidders based on bid timing, frequency and strategy employed. The different types of bidders and their success rates offer insights into the nature of bidder participation in eBay auctions. In addition, chi-square analyses reveal significant differences among the bidding strategies with respect to auction outcome. Implications of the findings and a framework to guide future research on online auctions are presented.