In the early 1980s, as Linear Technology was just beginning, we had a fundamental problem: products in development but none to sell. But, we wanted prospective customers to know our name and what we were up to. Our public-rela-tions company glibly urged "controlling the press" and "getting our message out" but offered little real substance. This approach seemed arrogant folly, and I felt a restless, uneasy malaise. We couldn't and shouldn't control the press; we should feed it what it wants. Editors aren't fools. They value what interests their readers. Going to them with puffery and hype would be self-defeating. The real issue was finding a way to productively use the seeming dead time before product availability. What EDN's editors and their readers wanted was a series of credible, full-length technical articles in the language of relevant, working circuits.
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