Gaining design-chain traction

摘要

Avnet Inc continues to use demand creation-the use of distributor-supplied suites of engineering services to encourage product training and guidance-as an active tool in weathering the stormy economy. "The market continues to be a difficult one, but we are starting to really gain some significant traction in a focus we've really been pushing in the last couple of years, which is trying to move a bit up the value chain," says Harley Feldberg (photo), president of Avnet EM (Electronics Marketing). Feldberg saysihat Avnet is still a significant, active fulfillment-components distributor but believes that the company has become a leader in demand creation, or what Avnet internally calls "design chain."