Niche distributors specialize for market edge

摘要

Whether it's supplier support or the newest technology on the block, niche distributors have developed specialized line cards and services to attract and hold customers to prosper in a component world dominated by broad-line global distributors such as Arrow, Avnet, and Digi-Key.rnNu Horizons Electronics Corp, a distributor of advanced semiconductor, display, illumination, power, and system products, defines itself as having an edge in its niche, in both technology and supply services. "We're a true extension of our supplier's sales force," says Kent Smith, vice president of global sales and marketing at Nu Horizons.