The Products Keep Coming!

摘要

It's probably true to say that before utility restructuring, new product research and development was largely unnecessary—utilities generally offered few retail products beyond demand-side management programs. Now, hardly a day passes without an electric utility or service provider announcing another new retail product. And as electricity markets have become more dynamic and divergent, so have the products. Maybe it's an online energy information service, like CILCO's PowerTrak. Or Going Global, an export market research service offered by AEP. Or an energy game called Energy Bingo, offered by Western Massachusetts Electric.