Bleed it Out

摘要

Half a century ago, marketing consultant James Vicary pulled a hoax on the American people as a way to promote his advertising agency. He reported that he flashed the words "Drink Coca-Cola" and "Eat popcorn" on the screen for a millisecond during a movie in a theater and caused large numbers of people to visit the concession stand. He called the effect subliminal advertising. Subliminal means that the effect functions below the threshold of consciousness. Years later, when others failed to duplicate his results, Vicary admitted that he made the whole thing up. Nevertheless, the myth continues.rnIs there any advertising that works below the threshold of consciousness? Yes, much advertising is clearly designed to speak to consumers on a subconscious level.