The Wired Utility Meets the Wired Generation

摘要

As the evolution of the Smart Grid transforms the energy and utility industry, consumers will be affected in unimaginable ways. Consumers will embrace the new technology in different ways and at different speeds-and those who adopt it more quickly will start to drive it in innovative directions. Understanding the different customer segments and delivering value to them should become a core capability of every utility, but catering to advanced users-especially the technology-ready Millennials -will be critical. Millennial, the most familiar moniker for those born between 1980 and 2000, are an iPhone- wielding, technology-grasping, economy-boosting force. Conservative estimates place the number of Millennials at more than 80 million-a sizable, influential segment of the population. They are the most tech-savvy consumer segment and, if properly understood and catered to, can help to deliver tremendous functionality and value for all of your customers.