Customer Communication is Key

摘要

The importance of communication in customer service has never been greater. Chartwell's recent EMACS conference placed it at the center of a utility's marketing focus. New means of communication, particularly social media-Facebook, Twitter blogs, YouTube and the rest-transform the old insert-in-the-bill approach into an interactive vehicle better aligned with customers accustomed to the media's 24-hour news cycle. Singly or in combination, the tools of social media provide an easy, effective channel to reach out to customers or to disseminate information.