Content Business Models: Free to Be You and Me

摘要

With consumers in control, the digital content industry is thriving. Today, businesspeople integrate information into daily work seamlessly, salespeople see news about customers when they're ready to pick up the phone, and individuals control how they search and browse for content. As an attendee at the terrific SIIA Summit, I already had firmly entrenched ideas about where we are as an industry. Content is even more important in 2005 than it was in the dot-corn days of the late 1990s when pundits proclaimed, "content is king." The Summit attendee roster proved the point with Jeff Cutler, GM of the organization's Content Division, pointing out that executives in charge of content for Yahoo!, Google, and Amazon.com were participating in the event along with A-list publishers, venture firms, and content technology companies.