Demand Media, Inc.

摘要

You're not likely to hear the terms "social networking" or "Web 2.0" being bandied about in the halls of Demand Media's Santa Monica offices. The term of preference at the company is "social media," which CEO Richard Rosenblatt believes more effectively conveys the spirit and the substance of those technological tools that bring users with common interests together to create content that is meaningful to them. Rosenblatt founded Demand Media in 2006, several months after selling his former company Intemix Media's hot media property-a little site called MySpace-to Rupert Murdoch's News Corp. for $650 million. "Our goal with Demand Media was to take social networking beyond those monolithic portals like MySpace and Facebook and expand the idea into other online verticals," Rosenblatt says. "I believe that most people have one particular area of interest that they are passionate about-whether it's golf, gardening, airplanes, or anything else. Our idea was to take websites devoted to particular interests, which already have devoted followings, and grow them with a social media platform."