The Revenue Shmevenue Streams Of 2009

摘要

Time once again to crawl out on that slippery limb encrusted with winter ice: the predictions branch. Above and beyond the expected recession woes, digital content is dangling over some sharp challenges in 2009, or at least it looks that way from my chilly perch. Look out below for falling commentators. Distribution shmistribution: Widgets, social media applications, RSS feeds, SEO, and syndication-how will we make money off of this stuff? Even professional econtent found itself playing the hyperdistribution game in 2008. Getting the brand out there into the ecosystem was the paramount concern, but monetizing this outreach was left to the home sites you hoped users would reach. If and how advertising travels with content around the web is going to become a hot topic this year. Putting content everywhere and anywhere is not necessarily the best thing for advertisers who like to maintain control of the context. How contextual ad models align with decontextualized distribution mechanisms is a question too few people are asking right now.