Conde Nast: A Case of Digital Vanity

摘要

After launching The New Yorker's iPhone edition, Conde Nast was looking to do the same with Vanity Fair. However, the company knew that the same solution would not work for the two very different magazines. The San Jose, Calif.-based Adobe is a provider of digital marketing and digital media solutions. The company-perhaps best known for its ubiquitous Photoshop and Acrobat products-says its "tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success."