With Newsweek's December 2013 announcement that it is reintroducing a print publication and many continuing to stand behind print as a viable option, even in the internet era, content providers are beginning to reconsider their distribution strategies. While the race has been on to "go digital" over the past few years, many are realizing that print is still relevant-particularly in certain niche markets and with certain target audiences. Newsweek isn't alone in recognizing the role that print may play in a content strategy. An October 2013 article in The Week also made a case for print, and research reports from JWT such as "The Future of Correspondence" and "Embracing Analog: Why Physical Is Hot" also support the notion that there is still a role-and a demand-for consumer information in traditional print formats. In fact, there is a place for both, say content providers-just as live performances still coexist in a world that contains televisions, movie theaters, and streaming video.
展开▼
