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Triple troubles

机译:三重麻烦

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The aviation slump of the past two years was bad enough for Boeing, sending its share price down from around $60-to below $37, as civil aircraft deliveries collapsed from 620 in 1999 to barely 275 this year. Boeing has had to shed almost 40,000 jobs just to stay in the black. But the firm's problems have extended beyond plummeting sales. What is more, there are even tougher tests coming. Boeing is being forced to close the production line which makes its 757 aircraft, because orders have dried up. This has resulted in a charge against third-quarter profits―which are expected to be down by about a third when they are announced next week―of $184m, bringing total writeoffs this year to nearly $2.5 billion. Boeing's last two proposed new-product launches have flopped: the Sonic Cruiser fast jet and a new version of the venerable 747 failed to find any customers. Boeing is about to launch another 250-seat aircraft, called the Dreamliner, which it claims is 20% cheaper to run than the existing 767 it would replace. But cash-strapped American airlines have yet to come forward as launch customers. If the Dreamliner also flops, it will be disastrous for the company.
机译:过去两年的航空低迷对波音公司来说已经足够糟糕,其股价从大约60美元跌至37美元以下,因为民用飞机的交付量从1999年的620架下降到了今年的275架。为了保持盈利,波音不得不裁掉近40,000个工作岗位。但是该公司的问题已经超出了销售直线下降的范围。更重要的是,还要进行更严格的测试。由于订单已经枯竭,波音被迫关闭生产其757飞机的生产线。这导致对第三季度利润的冲销(预计下周宣布时将下降约三分之一),为1.84亿美元,使今年的冲销总额接近25亿美元。波音公司最近两次提议的新产品发布失败了:声波巡洋舰快速喷气式飞机和新的古老747未能找到任何客户。波音公司将推出另一架可容纳250个座位的飞机,称为Dreamliner,该飞机声称比其现有的767飞机便宜20%。但是资金拮据的美国航空公司尚未成为启动客户。如果Dreamliner也失败了,对公司将是灾难性的。

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    《The economist》 |2003年第8347期|p.81|共1页
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  • 正文语种 eng
  • 中图分类 经济;各科经济学;
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  • 入库时间 2022-08-17 23:33:10

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