Now it's personal

摘要

Despite all the whirring of helicopter rotor-blades as prominent politicians are ferried to key constituencies and the humming of computer hard drives as new software programs pick out floating voters, the opinion polls have stayed steady since the beginning of the campaign, apart from a slight dip in support for the Conservatives (see chart) and a drift upwards for the Liberal Democrats. This is unusual—it is the incumbent that normally suffers in the course of a British election campaign.