Consumer republic

摘要

Maurice levy, the boss of Publicis, a big French-based advertising group, has been busy restoring confidence after a St Valentine's day bust-up among his creative types. Seventeen executives at Saatchi & Saatchi, an agency owned by Publicis, handed in their resignation letters on February 14th. Their orchestrated walkout at the firm's New York office happened only days after the departure of their boss, Mike Burns, who was in charge of Saatchi's work for General Mills, a big American consumer-goods firm.