Is it time for Vodafone, the world's biggest mobile operator, to overhaul its strategy? The idea is not new, but it has recently become the subject of much debate. Sir John Bond, a banker who will take over as Vodafone's chairman in July, has been doing the rounds of institutional shareholders, many of whom have expressed disquiet about the giant firm's direction. Since 2004, Vodafone's share price has un-derperformed the ftse 100, London's leading stockmarket index, in marked contrast to the shares of O2, a far smaller mobile operator that has just been taken over by Telefonica of Spain (see chart).
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