Can you manage?

摘要

Is management an art or a science? That question may never be answered satisfactorily but some insight can surely be gained from studying the reams of articles published in business journals. Yet for the busy executive, finding the time to do so can be tricky. With this in mind, we scour the world's leading business and management publications for noteworthy articles. The result is "What's in the journals", a monthly round-up of the surveys, studies, papers and reports we think managers should know about. Featured articles are presented in a summarised form, with a link to the full text (payment may be required for access to this). The latest edition covers articles on word-of-mouth advertising, own-brand goods in the developing world, how successful leaders often indulge in self-delusion, and more.