Theme And Variations

摘要

The carmakers that have so far done best from the emerging-market boom are the ones that placed their manufacturing bets early on. That is partly because developing countries have used (and continue to use) high import duties either to protect fledgling indigenous manufacturers or to force global car firms to invest in the development of national motor industries. It is also partly because the car firms have learnt that they have to be on the spot in order to understand local conditions. Each bric market is different, and carmakers have had to employ different strategies to succeed in them.