A change in climate

摘要

Algore has done a wonderful thing for corporate bosses. By helping to propel climate change to the top of the global agenda, he has opened up a world of new opportunities for them. Opportunities for rhetoric, for a start. The green theme allows chief executives to adopt a planetary perspective. "It's what survival will be about in the 21st century," proclaims Coca-Cola's Neville Isdell, talking of his company's plans for water conservation. Over at PepsiCo, Indra Nooyi stresses the importance of companies embracing "purpose" as well as performance, with products that "contribute positively and responsibly to human civilisation".