Clock-watchers no more

摘要

Emma cookson, the boss of bbh, a global advertising firm, says her industry has been "approaching and avoiding" a change in how it is paid for many years. Avoidance, however, may no longer be an option. On April 20th Coca-Cola said it would adopt a "value-based" compensation system for the advertisers that do work for its 400 brands. Rather than paying advertising agencies for hours worked, Coke will pay for results achieved.