Fighting road kill

摘要

Some mortal threats grab all the attention. Malnutrition, hiv/aids and cancer win over rock stars to the cause and provoke grown-ups to wear plastic bracelets. At the other end of the spectrum, past meningitis and diarrheal disease, lies road safety-which has been largely neglected on the global stage. But not for a lack of urgency. Globally, road accidents were the ninth leading cause of death in 2004. By 2030 they could be the fifth, above hiv/ aids and lung cancer.