"This is the new normal," extolled a visibly excited Andy Jassy, the boss of Amazon Web Services (AWS), as he reeled off one new service after another at a corporate bash on October 7th in Las Vegas, AWS is Amazon's cloud-computing arm, delivering all manner of services that are hosted in data centres and delivered over the internet. The offerings highlighted by Mr Jassy included something called Snowball, a suitcase-sized box packed with 50 terabytes of digital memory, a dozen of which could hold the entire library of Congress. Firms can use the device to transfer mountains of data to aws's cloud in one fell swoop. Such snowballs, AWS hopes, will turn into a digital avalanche to fill up even more Amazon data centres.
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